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On June 18, 2022, Revlon Thailand's Facebook page with more than 9.7 million followers posted the message "Revlon Thailand will continue to be together with friends. Thank you for supporting Revlon ❤️ ” while with people who come to write comments to encourage and confirm to buy the next product
The move comes after Revlon USA filed for bankruptcy from insolvency on June 16, making big news in the beauty industry.
Read: REVLON Revlon files for bankruptcy, opening 2 reasons for sales reduction Competitors for market share
Then, June 17, Reuters reported that Revlon, Inc. had been granted permission from the bankruptcy court to loan $375 million, or about 13 billion baht, to finance its supply chain solution. or supply chain Otherwise, selling merchandise during the golden season of Christmas will face a dangerous situation.
Revlon Chief Restructuring Officer Robert Caruso explained to the court that The supplier of raw materials for the production of goods stops delivering to the company. And many of you gave Revlon an ultimatum to pay off the debts in the past, or they wouldn't deliver.
If the company does not have raw materials for production, it will not be able to support sales that have already been ordered by customers. Therefore, cash is needed to deal with this problem. and worst case Revlon may face repercussions through next year. Retailers must decide this September. whether to stock any products for sale in the next year
“If we don't have any money coming in or revive our supply chain to support customer orders We will face serious business problems,” Caruso said.
Revlon has filed for $575 million in total for bankruptcy, or about 20 billion, with approval of $200 million, or about $7 billion, for the remainder next month.
Revlon has faced a series of business hurdles during the change of management and owners. Especially in the mid 1980's onwards, although it is a product that is famous for the top. in the global beauty business
